Building a Data-Driven Culture
Access to accurate and timely data is critical in today's fast-paced business environment. The recently published CEO Digital Divide report shows how important it is to foster a data-driven ... Read more
Evergreen BI Reporting
How can reports be useful over time without needing constant maintenance? A Ryan Holiday book got me thinking about this. That book is "Perennial Seller". It is about creative work. ... Read more
How to Filter Blog Post Traffic in GA4 when Mixed URLs: A GTM Custom Variable Solution
This article is for: Developers or Marketers trying to analyze Google Analytics traffic on a website where filtering pages by URL is not possible. You're probably here because you’ve encountered ... Read more
What is Data Science?
Today, almost everybody has heard the term “Data Science”. If not, they have definitely heard about “AI” which is one of the hot topics at this moment with the likes ... Read more
Explain Like I’m 5: Artificial Intelligence
“How does artificial intelligence work?”, “AI is algorithms?”, “Is AI an existential threat to humanity?”, “What ”is the purpose of A.I.?”, “Is A.I. Machine Learning?” Artificial Intelligence is like cool ... Read more
