“Employer branding? What is that?” These are the questions I get most of the time when people ask me what’s my job. Since it’s a common question, I developed an easy-to-understand-for-a-five-years-old definition: Let’s say that you get a chance to choose one kindergarten to join. You have multiple choices, but you can join only one.
Okay, we all know there are no guidelines for this and that it’s mostly out of your control. But you can still do something to increase the chances of it happening. First, stop thinking about making “viral” posts. Your focus should be on providing relevant content to your audience. As “viral” posts don’t happen