We initially developed Tires Easy as their eCommerce platform, to serve their need of business development and expansion into new territories. As our client’s market presence grew, we subsequently developed two additional platforms, catering to different types of consumers and needs.

• Giga Tires, which offers more affordable products compared to Tires Easy, and
• Tires Easy Truck, which specialises in commercial tires (such as buses and trucks). This latest platform enjoys a notable advantage due to its niche market.

Simultaneously, they embarked on a strategic expansion into prominent online marketplaces such as Amazon, eBay, Walmart, and others. Leveraging the SAP Commerce (Hybris) capabilities, our team meticulously oversees inventory management across these platforms.

Their extensive network of warehouses operates within a complex system where prices and product availability fluctuate dynamically based on inventory levels and geographical distribution.

These fluctuations occur frequently, sometimes changing on an hourly basis. A crucial aspect of our operational framework is the seamless, real-time dissemination of these updates to both our proprietary websites and external marketplaces through integrated APls.

In addition to managing inventory complexities, our team specialises in integrating with Google Merchant, a specialised and integral part of our broader marketplace strategy.

This integration ensures optimised visibility and effective product placement across Google’s expansive digital ecosystem, enhancing our brand’s reach and customer engagement capabilities.

One of their goals is to continuously broaden service options for end consumers, hence they have introduced the convenient “ship to installer” feature, allowing customers to have their purchases delivered directly to a chosen installer. This service includes upfront visibility of installation costs on the website, where customers can also schedule their appointment day and time using integrated calendars. These calendars not only facilitate scheduling but also display comprehensive installation cost data from a nationwide network of installers. Presently, efforts are underway to develop “ship to store” capabilities akin to those utilized by large retailers like Walmart.

They are currently in the process of developing a large-scale application that allows tire suppliers to register and sell their products through Tires Easy. This initiative is specifically tailored for B2B interactions, focusing on client-facing functionalities. It includes integration of inventory management systems, pricing agreements, and the implementation of various API integrations to streamline operations and facilitate seamless transactions.

The testing process involved thorough manual assessments across various aspects of the system, including front-end interfaces, back-end functionalities, API integrations, as well as rigorous evaluations of performance and security measures.

This comprehensive approach ensured that all components of the software were meticulously examined for functionality, usability, reliability, and robustness.

Manual testing allowed for detailed exploration of user interfaces, backend processes, and the seamless integration of APls, while performance and security testing focused on optimizing system efficiency and safeguarding against potential vulnerabilities.

The team we assembled for the development of these platforms engaged all the roles necessary for end-to-end development.

Agile and Kanban methodologies were employed throughout the development process, facilitating flexibility and responsiveness, with weekly releases that ensured continuous deployment of updates.

All three platforms were revamped in the later year, and the redesigning product pages presented challenges related to structured data coding, but they were promptly resolved. Another challenge involved navigating SAP Commerce’s (Hybris) constraints on coupons and promotions, requiring a migration to a more robust promotional and coupon system.

Our assessment revealed that the previous plugin was unstable and lacked the necessary capabilities to support their complex marketing initiatives effectively, and currently, we are in the process of enhancing this system by transitioning from one plugin to another.