February 2017

The Product Page – 10 must-haves for increasing the conversion rate

2017-02-24T10:56:51+00:00 February 24th, 2017|Categories: Ecommerce, Written by our colleagues|Tags: , , |

The product page is the critical point in the Conversion Funnel (sequence of steps that transform a visitor into a customer and can be easily viewed using Google Analytics). This page influences the visitor's decision to either add a product to the cart, or to quit the acquisition. The way the following essential elements are